Fragrance Bakkwa AMK Hub specializes in traditional Singapore bak kwa (barbecued pork jerky) and premium meat products, carrying forward decades of culinary heritage within the modern AMK Hub shopping environment. Known in Chinese as "Xiang Wei" (香味), Fragrance has established itself as one of Singapore's leading manufacturers and retailers of bak kwa, meat floss, and Chinese sausages. This AMK Hub location brings authentic flavors and time-honored recipes to the Ang Mo Kio community, particularly popular during Chinese New Year celebrations.
The store offers a comprehensive range of traditional Chinese preserved meats including various bak kwa varieties, pork floss, Chinese sausages, and seasonal specialties. All products are manufactured using the highest quality ingredients based on traditional recipes, ensuring consistent flavor and texture that has made Fragrance a trusted household name. Beyond meat products, the store also carries frozen foods, snacks, confectionery, and pastries, providing customers with a complete selection of Asian specialty foods and festive treats.
Fragrance Bakkwa AMK Hub offers both in-store shopping and online ordering with next-day delivery, supporting Singapore's homegrown local brand with modern convenience. The AMK Hub location provides easy access for residents and shoppers looking to purchase authentic bak kwa for personal consumption or as gifts. With strategic positioning within the popular shopping center, this outlet serves as a cultural culinary bridge, introducing traditional flavors to new generations while satisfying longtime enthusiasts of authentic Singapore bak kwa.